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1. Working
Title: |
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2.
Outline: |
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Please
describe the purpose of the
book, its place in contemporary science environment. |
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3. Unique
Features: |
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Briefly
list what you consider to
be the three (or more) outstanding, distinctive or unique
features of
the work and why. |
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4.
Audience: |
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a.
Identify
the intended target audience. |
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b.
At what level is the book
targeted (beginner, intermediate, advanced)? |
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c. Is it primarily
descriptive or qualitative, elementary or rigorous, etc.? |
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d. Prerequisites, if any, or
assumed background experience. |
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e.
Estimate the size of the
target audience and ways to verify the estimate. |
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f.
Identify some of the obstacles faced by this target
audience when it comes to
mastering the proposed
topic.
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5. Status
of the Book: |
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a.
What
portion of the material is now complete? |
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b.
When do
you expect to have a complete manuscript? |
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c.
If
chapters are not available now for review, when will they be ready to
submit? |
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d.
How
many and what type of figures (e.g. drawings, half-tones, charts, etc.)
do
you plan?
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e.
If
producing the material electronically, what hardware, operating system,
software,
macros, etc. will you be using?
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6. Competition: |
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Consider
the existing books in
this field and discuss their strengths and weaknesses
individually
and
specifically. This material is written for reviewers and not for
publication,
so please be as frank as possible. |
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a. Identify
competing titles currently available, noting the author, title,
publisher,
price, page
count, and year. Compare each to your proposed
work, noting the
similarities
aswell as the differences.
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b.
Indicate
why the work you propose to deliver is unique. Compare and contrast
your credentials
to the credentials of the authors of the other books.
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c.
If there
are no books on this subject, explain why you believe there still is
market
interest.
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7. Apparatus: |
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a.
Will the
book include examples, case studies, questions, problems, glossaries,
bibliography,
references, appendices, etc?
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b.
Are you
planning a CD, a webpage, or downloadable files to accompany
the work?
If so, please describe the content you
plan to deliver.
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c.
Do you
plan to provide supplementary material (software, teacher's manual,
solutions,
answers, workbook, laboratory manual or
other material) to
accompany the
text?
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8. Market
Considerations: |
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a.
What type
of person will buy the book, and why? What new information will the
book give them
to justify its cost?
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b.
Based on
your knowledge of the community for whom this book is written, how
many copies
would you expect to be sold in
the first year of
publication?
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c.
What
academic programs are you aware of that would use this book?
As a
required text? As a supplement?
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d.
What
corporate training programs or seminars (in-house and/or publicly held)
would be
able to use this material?
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e.
What
professional organizations would be useful in promoting the book? |
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f.
Is there
a potentially strong international market for your book?
Why (or why
not)? |
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9. Reviewers: |
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We may use
reviewers of our own choice but we will also try to include some whose
opinion
you feel will be valuable.
Can you suggest any? If the book has
several distinct markets,
try to recommend at least
one reviewer from
each.
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Naturally, we do not reveal the names of our reviewers without their
permission. If you
desire, we will submit the
material to the reviewers anonymously. |
