| 1. Working
Title: |
| 2. Outline: |
| Please
describe the purpose of the
book, its place in contemporary science environment. |
| 3. Unique
Features: |
Briefly
list what you consider to
be the three (or more) outstanding, distinctive or
of
the work and why. |
| 4. Audience: |
| a. Identify the intended
target
audience. |
| b.
At what level is the book targeted
(beginner, intermediate, advanced)? |
| c.
Is it primarily descriptive or
qualitative, elementary or rigorous, etc.? |
| d. Prerequisites, if any, or
assumed
background experience. |
| e.
Estimate the size of the target audience
and ways to verify the estimate. |
f.
Identify some of the obstacles faced by
this target audience when it
comes to mastering the proposed
topic. |
| 5. Status of
the Book: |
| a. What
portion of the material is now
complete? |
| b. When do
you expect to have a complete
manuscript? |
c. If
chapters are not available now for
review, when will they be ready to
submit? |
d. How many
and what type of figures (e.g.
drawings, half-tones, charts, etc.)
do you plan? |
e. If
producing the material
electronically, what hardware, operating system,
software, macros, etc.
will you be using? |
| 6. Competition: |
Consider
the existing books in
this field and discuss their strengths and weaknesses
individually and
specifically. This material is written for reviewers and not for
publication,
so please be as frank as possible. |
a. Identify
competing titles currently
available, noting the author, title, publisher,
price, page count, and
year. Compare each to your proposed work, noting the
similarities as
well as the differences. |
b. Indicate
why the work you propose to
deliver is unique. Compare and contrast
your credentials to the
credentials of the authors of the other books. |
c. If there
are no books on this subject,
explain why you believe there still is
market interest. |
| 7. Apparatus: |
a. Will the book include examples, case
studies, questions, problems, glossaries,
bibliography, references,
appendices, etc? |
b. Are you planning a CD, a webpage, or
downloadable files to accompany the work?
If so, please describe the
content you plan to deliver. |
c. Do you plan to provide supplementary
material (software, teacher's manual,
solutions, answers, workbook,
laboratory manual or other material) to accompany
the text? |
| 8. Market
Considerations: |
a. What type of person will buy the book,
and why? What new information will the book
give them to justify its
cost? |
b. Based on your knowledge of the community
for whom this book is written, how many
copies would you expect to be
sold in the first year of publication? |
c. What academic programs are you aware of
that would use this book? As a required
text? As a supplement? |
d. What corporate training programs or
seminars (in-house and/or publicly held) would
be able to use this
material? |
| e. What professional organizations would be
useful in promoting the book? |
| f. Is there a potentially strong
international market for your book? Why (or why not)? |
| 9. Reviewers: |
We
may use reviewers of our own
choice but we will also try to include some whose opinion
you feel will
be valuable. Can you suggest any? If the book has several distinct
markets, try
to recommend at least one reviewer from
each. |
Naturally, we do not reveal the names of our reviewers without their
permission. If you desire,
we will submit the material to the
reviewers anonymously.
|
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